Local search is a way for search engines to offer the most relevant results based upon a user’s location. This means you can find the closest coffee shop to you location without a lot of work. If your business depends upon customers visiting your physical location, then optimizing your local search parameters should move to the top of your to do list.
Here are some tips that will help improve your local search position:
1. Claim your business. Creating a local page is as easy as visiting Google’s dedicated site and signing in. You will be prompted to type in the name of your business, but be aware that your business may already exist in local search — even if you weren’t the one who added it. If it already exists, just follow the process to claim it and you are on your way.
2. Consistent business listing. Make sure that your business is listed 
consistently across the web, especially local directories. It is important that that your business name, address and phone number (often called NAP data) is the same on all your local accounts, directory listings and any other mentions of your business. Sometimes your business might be listed without your knowledge. Just claim the listing so that you can edit the information for consistency. You can find unclaimed listings by using tools like Yext or Localeze.
3. Quantity and quality. The Moz Local tool allows you make sure that your listing is properly represented on the highest quality internet directories. You should also search your business category and location to see if there are other places your business should be listed.
4. 5 Star Reviews. Your reviews are often displayed on a search engine results page. Reviews, especially great reviews, will increase your ranking and sway local customers to your local business. Good business reviews project customer confidence and give credibility to your business.