[dropcap]U[/dropcap]sing emails for fundraising can be a challenge. Considering how many emails people receive daily, getting people to open and donate is a huge challenge. Here are three tips to [...]
A great email subject line is critical for increasing your email open rate. We all know this, but sometimes we are rushed to get an email sent and don’t do [...]
They’ll be easier to find: Sure, you always assign a category to your blog posts, but adding a few tags instantly makes the post more user-friendly. Think of your [...]
Who Are These People? When a new visitor comes to your web site seeking products, information or advice, they need to feel confident that: You’re a real person. You know [...]
People spend a few seconds deciding if they delete your email or open it. You can increase your open rates by adding pre-header text to your email. What is pre-header [...]
Indy's Scary Halloween Giveaway! For Halloween, Indy's offering a $50. treat to one lucky ghoul, goblin or witch. "Like Us" Prospect Communications, then enter your email address for a chance [...]
An uncertain economy creates challenges for anyone in sales and marketing. To increase your sales opportunities, you must focus and energize your communications so that they are targeted, relevant and [...]
The email world is changing rapidly – from how customers read emails to when they read emails. Staying on top of the latest trends and statistics is critical for any [...]
Email Marketing can be very powerful, provided you avoid some of the most common email marketing mistakes. In Part 1 of this series on email marketing we covered some of [...]
Email Marketing is very powerful, but only if you avoid some of the most common email marketing mistakes. Over the years, we have developed an approach to avoid some common [...]