It seems that everyone has a website but the real question is, is your website achieving your goals? In order to achieve your goals for the website they must be clearly defined and aligned your marketing efforts. You may have new products or capabilities that you want to promote or perhaps the model of your business has changed. Your website is a great tool to get the word out. Social media is another way to reach your customers and your goals. Your social media channels should be incorporated into your website and is a great way to reach your customers. It is time to set goals for your website and achieve results!
How do you set goals for your website?
The first thing that you have to decide is, how does your website bring value to your business? If you do not know you should analyze your data from sales and customer activities. Below is a list of areas related to your customers where you may retrieve information that will help you see where you could make changes to your website. The goal is to enhance and increase sales to your business.
New Customer Leads
Sell your product or service – e-commerce
Social Media activity
Information for your customers
Special promotions
Customer reviews
Analyze and follow-up
Once your goals are set follow up is crucial and you should have some way to track leads and activity. Google Analytics makes it easy to track these things. Monitor the things that are important for you and modify your methods to get maximum benefit. Of course any lead that you get from your website should be followed up in a timely fashion. Get personal with your follow-ups and develop a relationship that translates into more business.
Get cracking! Set up goals and evaluate what provides your business value. Set up tracking in Google Analytics and get more business!
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