Do you have an email marketing program? For many people we speak with – they have an email program they use to send emails. They are using Constant Contact or some similar program. The reply is “I send emails via Constant Contact – I’m all set”.
When you look a bit deeper are you really all set?
Are you getting the open and click through rates you expected? Are you struggling to get content for your regular emails? Are your emails timely? What are you doing to grow and develop your email list? Does your email marketing integrate with your social media efforts?
Successful email marketing programs can generate huge returns, but they require work. We have found that there are a number of areas where we have been able to help clients grow and improve their email marketing programs. Those areas include:
Getting Higher Response Rates
- Relevant content development Personalization
- I am a person, so speak to me
- Engaging email design (imagery, video, etc.)
Growing the Number of Email Subscribers
- Email list development – purchased and organic
- List management – best practices
- Social list development
Retaining Email Subscribers (Engagement)
- Techniques to increase action and retention
- Interest building content
- Improving click through rates
Creating Segmented Email Groups
- Strategies for creating email groups for greater results
- How to best segment your lists
- Using data to make your message relevant
Integrating Email with Social Media
- Social media linking
- Capturing social media data
- Integrating email and social media
Designing Effective Call to Actions
- Developing compelling offers
- Creating an effective call to action
- Designs that generate action
Creating Powerful Results with Data
- Leveraging data to get great results
- Personal data = personal connection = relevance and results
- Best practices for collecting and managing user data
Please contact us if you are interested in improving your email marketing.